From Paper to Screen

From Paper to Screen

http://vimeo.com/thibaultdefournas/frompapertoscreen

This video shows the process of typography from paper to screen and was a Graduation Project for an Animation Student. I thought the animations were very creative and something that could have been a project for students in our school. What do you think of it?

Can typography "touch" someone?

The text at the bottom of this ad says: "If you really want to touch someone, send them a letter."

• Do you think this is a successful ad? Who is the intended target audience? (Although I'm sure the Postal Service wants to increase all sales...this is clearly targeted towards only a segment of the population.) Why did they choose this target audience?

• Next, how do you think this image was built?

• Lastly, if you were the designer working on this campaign, what other imagery would you create for additional audiences?